Techcrunch, a technology news web publication owned by AOL, recently posted an article titled 'Why Women Rule The Internet'. The main emphasis of the article was to promote "girl power" and the idea that women are more important than men as both customers and employees for internet businesses.
The article claimed that since women spend more time talking on social media networks such as Twitter, spend more time shopping online at websites such as Zappos and are the majority of contributors to websites such as Yelp, advertising companies and internet businesses should focus on women. In essence, they should ignore men. (Note: American advertising companies already ignore men. Fathers and men are often denigrated in television commercials).
The journalist also said 65% of shoppers at Chegg (a college textbook rental website) are female. She stated even though "males and females attend college at an almost even rate" women are the majority of renters because renting requires "advance planning". She claimed males are less inclined to plan in advance of events. Perhaps this writer is not fimilair with the "advance planning" required for D Day June 6th. Additionally, the US college student ratio is 60% female / 40% male. The writer did not explain why she considers this an almost "equal rate".
As additional evidence of the importance of women relative to men she stated:
"How about gaming, seemingly a bastion of men in their man caves? The titan of social gaming, Zynga, says 60% of players are female. And a survey by PopCap shows females are the majority of social and casual game players. In fact, they note the average social gamer is likely a 43-year-old woman."
One thoughtful commenter - a man - responded to this section of the article with the statement:
A) Women playing video games = Market that needs to be better appreciated.
B) Men playing video games = Men-children who need to grow up.
The author then emphasized conflicting major points stating:
"According to the US Census Bureau, women oversee over 80% of consumer spending, or about $5 trillion dollars annually. Women control the purse strings when it comes to disposable income. That’s long been the case."
"if you’re at a consumer web company, how can this insight help you. Would you like to lower your cost of customer acquisition? Or grow revenue faster? Take a look at your product, your marketing, your customer base. Maybe you would benefit from having a larger base of female customers. If so, what would you change to make your product/service more attractive to female customers? "
If women are 80% of customer spending, by definition, this means most businesses already have a large female customer base. If a business wants to grow, wouldn't it make more sense to increase their male customer base rather than focusing on women?
The article concluded:
"You could also take a look at your team. Do you have women in key positions? If you’re planning on targeting female customers, I can’t imagine why you wouldn’t want to have great women on your team. If you are already targeting female customers, have great women working in your company, and are seeing strong commerce and social network effects, congratulations. You are likely trying to figure out how to handle hypergrowth right now."
Thus, the author's main intent of creating the article was to advocate sex discrimination in the labor market. Men's employment should be marginalized because women, allegedly, are the key to business success.
According to economist Mark Perry, men have accounted for 66% of job losses during the current recession. In February 2011, The Bureau of Labor Statistics lists male unemployment as 8.7%. Female unemployment was 8.0% Yet the media promotes the belief companies should focus on hiring women.
The idea that men should be marginalized by the business world is a long held feminist agenda. Its presentation by Techcrunch is an example of the American media's female chauvinist culture.
As an additional example of the media's female chauvinist mentality, 'The New York Times' recently claimed Wikipedia is sexist because only 13% of its contributors are female. The Times stated these numbers mean Wikipedia has a culture that discourages women.
So, in summation, if 60%-80% of users/contributors/spenders/employees are female, the media claims its because women rule. Its girl power. However when these numbers are reversed, they claim its sex discrimination. The American media is full of female chauvinist crap (in other words, its full of feminism).